Branding Signage for Your Chicago Business
Most people see branding as just logos and taglines, but there is much more to the meaning of brand signage than that! Creating a consistent visual identity for your company is an important part of brand building, and much of that is accomplished through signage and branding.
Any type of sign or graphic that displays your Chicago company’s name, logo, or other branding elements is considered brand signage. It can be as simple as a small logo decal on a door or window or as complex as a large, illuminated sign on the side of a building and can be used both indoors and outdoors.
Where Can You Implement Signage and Branding?
- Vehicle Branding: Vehicle branding includes any graphic on your vehicle that promotes your company, whether it is a small logo sticker or a full-size wrap. Branding methods vary by company; they can differ based on vehicle type, marketing strategy, target audience, and designated budget.
- Environmental Branded Signage: Customers are told the story of a brand through environmental branding. It informs customers about the quality of your services and your employees’ values. Signage and graphics are an essential part of your environmental branding. This includes everything from the large monument that greets customers at your entrance to bathroom signs and maps strategically placed throughout your Chicago business, as well as graphics and colors used throughout your building.
- Retail Branding: We create an impressive canvas for retail signage and a grand entryway by utilizing the simple elegance of white light or the stunning beauty of the material itself. The energy-efficient, high-visibility solution is built to be simple to maintain and service.
- Event Branding: Event branding is the process of capturing the essence of your organization’s brand and incorporating it into your event marketing campaigns. This can be accomplished through both digital branding (event websites, event apps, and event email marketing) and onsite branding (event booths, merchandise, banners).
For the Best Brand Signage Services & Solutions Chicago Can Offer
As a business owner, you understand how a well-designed sign can help customers find your establishment, learn about your products and services, and be inspired to step through your doors. Here at First Impression Graphics, we provide a diverse range of products and services to meet our customers’ diverse needs. We are a family-owned and operated company in Chicago that takes pride in the finished product of our customers’ projects.
Furthermore, we distinguish ourselves by handling all processes from consultation to project management, custom design, expert fabrication, and final installation. Contact us today and request a quotation.